Competitive Intelligence

You can now use Pulse AI to analyze reviews from your brand competitors, helping you better understand your performance within your industry.

Key Features:

• Benchmark functionality:
• • Provides a Pulse AI–powered industry overview
  • Analyzes reviews from your brand and each of your competitors to identify overall strengths and weaknesses across the competitive landscape

• Regional Insights functionality:
• • Offers a Pulse AI–powered geographic analysis
  • Evaluates reviews and their associated location data to determine where your brand is overperforming or underperforming compared to yourself and competitors

• Brand Comparison functionality
• • Enables side-by-side comparisons between your brand and competitors, or two competitors
  • Allows you to use Pulse AI: Signals to ask questions about a specific brand or compare two brands directly

• Pulse Ai will generate an advantages and disadvantages section highlighting key differentiators between the brands

Availability: 

• Competitive Intelligence is available to customers on the Performance bundle

To learn more, click here. 

New Review Generation Metrics

Additional metrics have been added to Review Generation, allowing you to measure the impact of your campaigns more effectively.

Key Features:

• New Reviews
• • Displays the total number of reviews received since the campaign start date
• Review Increase
• • Shows the percentage increase in total reviews since the campaign start date compared to the previous period

Availability: 

• These new metrics are available for all customers with access to Review Generation

To learn more, click here.

‘Located Within’ Enhancement

Added ability to add which location a business is located inside of to Google maps listings.

Key Features:

• Google Listing Management
• • Added support for clients that have businesses that operate within larger buildings or businesses to add which location their business is located in

Availability: 

• This new feature is available for all Google Listing Management clients.

To learn more, click here.

WebMD and Vitals Integration

Added ability to manage provider data on WebMD and Vitals listings and respond to reviews. 

Key Features:

• Listing management
• • Enables ability to create, update, and manage provider listings directly on WebMD and Vitals. Ensuring consistent data accuracy across both directories.
• Reputation management
• • Pulls in WebMD/Vitals reviews and sub-ratings for unified monitoring, reporting, and responding.

Availability: 

• This new feature is available for healthcare clients at cost.

To learn more, reach out to your Customer Success Manager.