If you’ve purchased Google Listing Management with your Chatmeter account, you’ll have a Google tab in your Location Editor. In this section, learn about Google attributes, including how to edit or add them to listings for your locations. This article also describes how to use LocationHQ to set up Google Place Actions.

Google attributes are descriptive words that appear on your Business Profile on Google Search and Maps. You can use Google attributes to let people know what your business offers. In addition, you can use them to highlight important characteristics about your business, such as that you offer outdoor seating, Wi-Fi, or are Black-owned or women-led. Adding relevant, accurate attributes to your Business Profile helps your business stand out to those who find it on Google.

Some attributes, like "Black-owned," "Outdoor seating," or "Women-led" can be highlighted as icons on your Business Profile when customers find your business on mobile.

Google offers more than 250 attributes across industries, including attributes related to accessibility, lodging, payments, dining, planning, crowd type, activity type, offerings, languages spoken, and more. Some attributes are factual, which you can set, and some are based on your customers’ opinions, which you can’t configure. Chatmeter’s guide to Google attributes includes an extensive list of Google attributes.

Google determines which attributes each business location is eligible for based on its primary category and region. Most individual locations have fewer than 15 applicable attributes.
Note that Google Place Actions, which used to be among the Google attributes, are now set separately through Place Actions on the Location Details page. See How to set up Google Place Actions in this article. 

How to edit or add Google attributes

If you have Google Listing Management as part of your Chatmeter account, you can manage Google attributes for your locations through the Google tab in your Location Editor.

To update information for one location, follow these steps:

1. Login to your Chatmeter account in LocationHQ.
2. Go to Locations > Locations to display the Locations page.
3. Select or find the location you want to edit to display the Location Details page.
   
4. Select the Google tab.
   
5. In the Attributes section, you can add, edit, or remove attributes.
6. Select Review and Save. Review your changes.
7. When you’re satisfied, select Save. After your changes have been applied, the progress bar turns green and indicates Complete. Saving the location pushes the changes to Google.

Notes

• When you select more than one location for editing, you will select from the complete list of Google attributes. The attributes you select are sent to Google for all locations, but only attributes deemed by Google as applicable for a location will be accepted and published to each listing.
• Google attributes currently appearing on listings are pulled into the dashboard each time a single location is opened.
• Single location attribute validation happens when one location is opened. Bulk location attribute validation happens at the time of the push because different locations may use different attributes (some common to all and some unique).

How to set up Google Place Actions

If you need to set up calls to action links in your Google listings for users to set up appointments, reservations, food ordering, delivery, or takeout, or shopping, use the Place Actions section on the Location Details page. Follow these steps:

1. Login to your Chatmeter account in LocationHQ.
2. Go to Locations > Locations to display the Locations page.
3. Select or find the location you want to edit to display the Location Details page.
4. On the Google tab, select Add Place Actions to display the action types. Action types are customized for your account based on your Google business category.
   
5. Select the Action (or actions) for which you’d like to provide a link.
   
6. Enter URLs for each page where an action can be performed.
   
7. Select Save. You’ll get a notification that the location information has been sent.
   

How to Set a “Located In” location on Google

Currently this feature is only available for Listing Management clients. This data is currently only passed to Google listings. 

1. Navigate to Locations > Location in the dashboard.
2. Select the location you want to nest.
3. In the Location Editor, find the Located Within section.
4. Choose a Relationship Type (required):
5. • Department of
   • • Use this if your business owns or operates the parent location.
     • • Example: A hospital’s oncology department under the main hospital.
       • Example: A car dealership’s service department under the main dealership.
   • Independent Establishment
   • • Use this if your business does not own the parent location.
     • • Example: A restaurant inside a mall.
       • Example: A retail store inside an airport.
6. Search for and select the parent location by typing a business name or address.

• • • Note: Selecting a business from the search will connect to its existing Google listing. It will not create the location or listing.

6. Save your changes.

Your business will now display as “Located in [Parent Location]” on Google Maps listings.