Google offers a powerful way to connect with your customers through three dynamic post types:

• Update: Share exciting updates and news.
• Offer: Highlight exclusive deals and promotions.

🔍 Pro Tip: Need to integrate merge codes? Learn how in our Creating, Scheduling, and Publishing Social Posts guide.

Broadcast What’s New with Update

Update lets you update your Google business listing with fresh, engaging content.

1. Navigate to Publish, click Create Post, and select Google > Update.
   
2. Fill in the Create Post page:
   
3. • Targets: Choose where your post will appear.
   • Message: Type or paste your update. Use our AI Generator to craft compelling content. Learn more in Using AI Generator to create content for a post.
   • Images & Video: Add visual elements (one video or image). Stick to .jpg, .gif, or .png formats, under 4MB (ideally <500KB).
   • Post Options: Include a call to action with various button choices and a URL.
   • • None
     • Book
     • Buy
     • Call Now
     • Learn More
     • Order Online
     • Sign Up
4. Ready to publish your update?
   Next, select Schedule Post. You’ll receive a success notification, and the post will be listed on the Publish page as Scheduled.
   
5. • Yes — Click Publish Now.
   • No — Click Add Schedule under Schedule, select the Date, Time, and Time Zone for publication, then select OK.

Promote with Offer

Offer in your Google listing are perfect for announcing special promotions.

1. Navigate to Publish, click Create Post, and select Google > Offer.
2. Enter your Offer Details:
3. • Targets: Choose where your post will appear.
   • Pages: Choose your post's location.
   • Offer: Provide title, dates valid, and specifics. Optionally add a coupon code, redemption link, and terms.
   • Images & Video: Add visual elements (one video or image). Stick to .jpg, .gif, or .png formats, under 4MB (ideally <500KB).
4. Ready to publish your offer?
   Next, select Schedule Post. You’ll receive a success notification, and the post will be listed on the Publish page as Scheduled.
   
5. • Yes — Click Publish Now.
   • No — Click Add Schedule under Schedule, select the Date, Time, and Time Zone for publication, then select OK.