We’ve renamed Pulse to Sentiment and moved it under the Pulse Ai umbrella.
This sophisticated tool is engineered to transform customer reviews into a rich source of business intelligence. By integrating the power of machine learning and artificial intelligence, Sentiment offers an in-depth understanding of customer feedback, going beyond surface-level reactions.
At its core, Sentiment is about analyzing the nuances of customer emotions and preferences through advanced Sentiment Analysis and Natural Language Processing algorithms.
NOTE
Some features might require specific package purchases.
Unsure about your account's access?
Your Customer Success Manager or [email protected] are just an email away.
Key Features
- Customer Understanding—Gain a clear understanding of customer needs and preferences.
- Operational Improvement—Identify areas where your business can evolve and improve.
- Comparative Analysis—Assess customer perceptions across different locations or groups.
- Trend Monitoring—Keep a pulse on how customer sentiments evolve over time.
- Product Feedback—Get immediate insights into customer reactions to new initiatives or products.
Terminology
Sentiment uses specific terminology to describe factors involved in the data and analysis.

Navigate the Sentiment Page
You’ll find several tabs on the Sentiment page at Pulse Ai >Sentiment:
Summary tab
Offers a comprehensive overview of your business's current state, with detailed charts and word clouds highlighting key topics and sentiments.
- Examine the Top 5 Topics Mentioned in Your Reviews
- Analyze the Most-Mentioned Top Categories Over Time
- Add Categories to View More Trends
- View a Word Cloud of the 50 Most-Mentioned Topics
- Explore Your Top Locations by Rating
- See the Average Sentiment Changes Over Time
Explorer tab
Delve deeper into specific categories and topics mentioned by customers.
- Dive into the centerpiece of the Explorer tab
- Explore the heart of the sunburst
- Zoom into the Sunburst for finer details
- Examine the Data Metrics for a Detailed Breakdown
- Take a closer look at the customer experience
Your Topics tab
Customize and create topics uniquely relevant to your business for more targeted analysis.