You can access Competitive Intelligence from your Chatmeter dashboard by navigating to:

• Pulse Ai → Competitive Intelligence

Depending on your account configuration, you may see different screens upon entry.

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Multiple account configuration

If your Chatmeter account contains multiple accounts, you will be prompted to select a specific account, group, or location.

Select a specific account, group, or location in the Global Filter to view Competitive Intelligence insights.

Brand competitors not set up

To view Competitive Intelligence insights, you must set up brand competitors. If you have not set up your brand competitors for the account, group, or location selected in the Global Filter, you will be prompted to set up your brand competitors.

Click the “Set up brand competitors” button to begin setting up your brand competitors.

Brand competitors set up

If you have selected an account, group, or location that has its brand competitors set up, you will be able to view Competitive Intelligence insights.

Competitive Intelligence includes two tabs:

• Overview
• Brand Comparison

Overview tab

The Overview tab provides insights into how your business and your competitors are performing within the industry, using AI-driven analysis of online reviews.

The Overview tab contains two distinct sections:

• Benchmark
• Regional Insights

Benchmark section

The Benchmark section presents the strengths and weaknesses of your business (highlighted with a black border) and those of your competitors based on online reviews.

Regional Insights section

The Regional Insights section displays a map highlighting geographic areas where your business is outperforming or underperforming, either compared to your own locations or to competitors within the same geographic area.

There are two distinct markers present on the map:

• Outperforming: Indicates a geographic area where your business performs better than your other locations or better than competitors in the same area.
• Underperforming: Indicates a geographic area where your business performs worse than your other locations or worse than competitors in the same area.

Clicking on a map marker provides detailed information about the specific insight for that geographic area.

Brand Comparison tab

The Brand Comparison tab allows you to conduct side-by-side analyses between your business and a competitor, or between two competitors.

The Brand Comparison tab contains two distinct sections:

• Signals in Competitive Intelligence
• Advantages and Disadvantages

Generating Brand Comparison insights

In order to generate insights on the Brand Comparison tab:

• Select a brand from the “Brand 1” dropdown
• Select a brand from the “Brand 2” dropdown
• Click the “Perform Analysis” button

Alternatively, you can click the Compare button next to a competitor on the Overview tab to automatically redirect to the Brand Comparison tab and initiate the analysis.

Signals in Competitive Intelligence

Signals in Competitive Intelligence enables you to ask natural language questions about each brand’s review data, or request a comparison between two brands.

To ask a question to Signals, simply type your question into the text entry box and click the arrow or hit “Enter” on your keyboard.

After the analysis is complete, you will be able to view the answer to your question.

The “Would you like to expand on this?” section contains automatically generated follow-up questions based on the response to your initial question.

Simply click a suggested question to view the response to that question.

You can also click on the Signals text entry box to view a list of your recently asked questions.

Clicking a question in the “Recently Asked” menu will ask that question to Signals.

Advantages and Disadvantages

The Advantages and Disadvantages section provides a clear breakdown of what each brand is doing well and where they may be falling short compared to the other. 

For each insight, you will see:

• The theme of the insight
• An explanation
• A direct comparison to the other brand

Clicking on an advantage or disadvantage allows you to view reviews that contributed to the analysis.

Filter support

All data in Competitive Intelligence can be filtered by:

• All locations a user has access to
• Account
• Group
• Individual location